Culture’s Effect on Information Technology Acceptance


The technology acceptance model (TAM) is a widely accepted IT acceptance model. When TAM is tested in other countries, the results are mixed (e.g., Switzerland (Straub 1997), Japan (Straub 1994; Straub 1997), Arabic countries (Rose and Straub 1998), and Hong Kong (Hu et al. 1999)). Culture is suggested as important in explaining different patterns of usage (Straub 1994; Straub 1997). However, existing studies have not established clear relationships between cultural variables and IT adoption and usage determinants. This study proposes a research model connecting one important aspect of culture, individualism/collectivism, to test the effect of culture on information technology acceptance in China. The survey instrument adopted from existing literature is translated into Chinese, pre-tested, and pilot tested in a field setting. The findings of this study are compared to existing studies conducted in several different cultures.

4 Comments »

  1. Dakota Bolkestein Said,

    August 27, 2007 @ 10:53 pm

    Thank you!

  2. Maria Trichet Said,

    August 28, 2007 @ 9:46 am

    Very good site! Thanks! :-)

  3. David Moraes Said,

    August 28, 2007 @ 3:28 pm

    Your are Great. And so is your site! Awesome content. Good job guys!

  4. Eva Zumwinkel Said,

    August 28, 2007 @ 4:56 pm

    Thank you!

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